I started this blog a little over 2 years ago. In January of this year, I took a job as the Fitness Director and Personal Trainer at a country club. When I started blogging, I was teaching fitness classes but not working full time in the field. I wanted a way to be a part of the fitness world and stay up-to-date with what was going on in the industry.
Over the past couple years, I would be lying if I said I never thought about canning the whole blogging thang
It is time-consuming! But I knew it was helping me prepare to eventually go into the field I love and be my own boss. And I do enjoy sharing my passion through my fitness blog and I think I would miss the “blogosphre” if I stopped now…
It is like that shirt you’ve had forever but never wear, and you know as soon as you get rid of it you are going to have the perfect occasion to wear it to…I feel if I stopped blogging, I would all of a sudden have all this really important stuff that I just had to share!
Anyway, back to how blogging has helped me in my career…
Blogging is like working for yourself… you have to set schedules, meet deadlines, make sure your “storefront” (aka blog) is inviting and aesthetically pleasing, come up with a plan and purpose, you have to network and market, give up your free time, and basically do all the work and not make a paycheck!
Nonetheless, as someone who always wanted to have her own business, blogging is a great way to try it out without really losing any money!
When I was a kid, I wanted my own business so much that my dad built me one. I still have it and use it as a little table now, but I kept all the original “documents” in the bottom drawer.
I used to sit at my little business and write fake checks and talk on a pretended phone and take important messages on my message pad. Good times…
Ok, SERIOUSLY, now back to how blogging has helped me in my career….
1. Reading other blogs
No one wants to spend hours of their free time writing blog posts that go unread. At least I don’t!
So, as a blogger, I spend hours more of my free time promoting my blog on social media and commenting on other blogs. I have learned quite a bit from other bloggers and always get inspired when I read bloggers’ posts who are passionate, creative, and innovative.
I am teaching 8 group exercise classes a week right now, and you better believe there are plenty of days that I need a little extra inspiration! When I need ideas for different exercises or creative cues to give because I don’t want to sound like a broken record, I go right to fitness blogs and YouTube!
2. Engaging in social media
As mentioned above, blogging and social media-ing (that should be a word!) go together like cereal and milk.
I really do not think I would have a Twitter, Instagram, Google Plus, or Pinterest account if I did not have a blog! Not saying I am an expert in any of them, because seriously that would be a full time job in itself, but social media has helped shaped the way I view and use marketing opportunities (buzz words, catchy tag lines, creative images, timing of posts, etc.)
3. Writing the actual blog
A lot goes in to a blog post…research, creativity, taking pictures, gathering images, editing those pictures/images (adding words, filters, re-sizing, etc.), proofreading the post, and then marketing it! And then making edits again when you re-read it and see typos!
While putting together just one post can be quite a bit of work, I think every singe one of those things listed above has helped me in my job now as a Fitness Director and Personal Trainer.
Let me break it down for ya…
Research – I am constantly doing research to stay up-to-date in the fitness industry as a trainer/instructor. I want to keep my workouts fresh and relevant. I also want to be able to answer as many fitness-related questions that may be thrown my way!
Creativity – As a fitness director and a personal trainer, I believe creativity is extremely important! Motivating people to work out can be a tricky business and fitness professionals need to be able to come up with new programs, classes, workshops, and ideas to attract new clients and keep current clients excited and inspired to keep working out.
Gathering and editing images – Blogging has definitely helped me to create promotional images and flyers for work. Below is our “Fitness News” bulletin board at work:
Marketing – Email marketing and keeping a website current, professional, and interesting may just be the most important component of a business.
I like to send informative and creative emails to clients/members to keep them engaged and make them feel like they are a part of something, even if they have not made it to the gym in a while. Tastefully scheduled emails keeps you in front of your clients and when someone is ready to commit to a fitness routine, you will be in the front of that person’s mind.
Has reading or writing a blog helped you in your career?
If you are a blogger, how much time to do you spend per post?
Do you work in the fitness industry?